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Named one of five CMOs to follow this year by LinkedIn, Pattabhiram has more than 23 years of experience in both fast-paced and large technology companies including Marketo,
Pattabhiram and his team transformed the Marketo brand from a marketing automation tool to the leading engagement marketing platform for the enterprise. At Badgeville, Pattabhiram was head of worldwide marketing and during his tenure the company won several industry awards for innovative storytelling including the Best Platform-as-a-Service for 2013.
As vice president at IBM Cast Iron Systems, Pattabhiram was responsible for all product marketing and channel marketing efforts. He helped transform the company from an appliance offering to the number one cloud integration platform. In 2010,
Pattabhiram also spent time at
As CMO at Coupa, Pattabhiram will manage all aspects of marketing including, demand gen, corporate, product, and industry marketing as well as lead the company’s global marketing strategy.
“Coupa has the core essentials of being a game changer: a unique competitive advantage in a huge, must-have market category via innovation, proven customer success and a vibrant company culture,” Pattabhiram said. “I am honored to join such a world-class company, and my vision is to create a marketing engine that helps build the best brand, drive revenue and ultimately win the marketing battle in the spend management sector.”
Known for his mantra “marketing is about winning the battle for the mind,” Pattabhiram brings to Coupa proven strategies and tactics on how to build a brand that connects with customers emotionally. “Marketing begins with storytelling,” he said. “It takes the art of storytelling to reach the heart and to build a bond. I believe that if you reach the heart, then you’ve captured the mind.”
“Chandar is a proven, results-driven marketing executive who strongly believes that fostering a culture of empowerment, recognition and fun is the key formula for building and scaling high-performance marketing teams,” said
Orlando De Bruce Coupa SoftwareGlobal Public Relations firstname.lastname@example.org O (650) 485-8629